Drowned In Sound and partners Silentway have entered into a joint venture with British Sky Broadcasting (BSkyB). The new company, Quietus Group, will create a body of new sites based upon the Drowned In Sound template.
With Sean Adams as Editor-In-Chief, Quietus Group will build a substantial editorial, technical and design team based at its offices in Paddington. The deal will also allow the company to use its unique formula of user interaction and intelligent creative editorial to produce new sites, based on the Drowned In Sound model but aimed at broader audiences.
Sean says; “This is a really significant deal for everyone at Drownedinsound.com. It means we can take the site into a much more honed and professional realm. What’s most exciting is that this finally provides an opportunity to invest in and develop many of the ideas I’ve had on the backburner for years. This deal enables us to launch several similar editorially-led communities which I believe will have a real impact on the tone of modern music.”
Notes for editors;
One of the first sites to truly engage readers with interactive articles, message boards, and user identities, DrownedInSound.com has become Europe’s most influential music site. With its unique approach to accountable ‘two way’ journalism, where debate between editorial and readership is constant and often passionate, DiS users often guide reporting through reaction to the site’s instant music news.
Starting life as a blog in the bedroom of founder Sean Adams, DiS has grown to become one of the leading tastemakers in UK music, with over 300,000 unique users every month, and a critically acclaimed independent record label instrumental in launching the careers of Bat For Lashes, Kaiser Chiefs, and Martha Wainwright. The label and other Drowned In Sound companies are not included in the JV.
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1 comment:
sellout.
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